About my campaign
My campaign aimed to create a design to stop mobile phone use while driving among young people.
The process started by conducting research on the topic and by surveying the ‘17-25yo target market’ on how they viewed the issue. From those results I discovered that most males in the age group not only used their phone while driving but thought the whole idea was ‘just a joke’.
From the information I had gathered, I decided to create a design aimed at the most likely to be distracted by their mobile phone while driving, so the tagline that featured in my design is “It Can Wait Mate”. I put this tagline through testing along with some other ideas and this was by far the most effective.
In creating the design, I kept it very simple and let the slogan do the heavy lifting, using a bold typeface and making the message extremely clear. I also used typically known warning colours to emphasise the safety aspect of the campaign.
Taking Action
We are regularly told that using a device such as a mobile phone while driving is dangerous. However, we do not often stop and think about the consequences.
To put these cautions into perspective, Transport NSW has identified there were 109 crashes involving a driver/rider using a mobile phone from 2017-2021, and as a result, there were 13 deaths and 163 injuries.
These statistics remind us that even at 60km/h, if you look down at your phone for only 2 seconds, you have already driven 33 metres blind.
For full-license holders, the dangers of using a device and driving can be mitigated by using a secure hands-free fixture in your vehicle so you can receive calls or use the GPS function hands-free. Alternatively, you could look for a safe place to pull over and park your car to receive a call. It is also advised to put your phone out of sight when driving and turn on the ‘do not disturb’ function to avoid distraction.
About Me
My name is Gus, I'm a graphic designer and creator of the selected Re:act Regional campaign for TAFE NSW at Kingscliff.
I started designing after a career change from carpentry, which was not for me. Wanting to utilise my creative side and my passion for arts of all kinds, I set out to learn graphic design to begin a career I would be proud of.
As part of the Re:act program, this year I had the pleasure of working with 5 panel members from various government and private organisations, in producing a design to help generate awareness around road safety and mobile phone distraction, while getting real-world experience. I gained knowledge on how to take on feedback, present ideas and working with clients.
While working on the project, I learned the serious risks of using a device and driving, and the clear need for change in young drivers. As a result, I have started putting my device on silent and out of sight in the car.
I have thoroughly enjoyed working on this project from start to finish. It has helped gain insights on what it’s like to work on a design project, from inception to completion.
